SunWest Bank
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Utah Pickleball Club Black Diamonds
Confidential - For Discussion Purposes

Utah Pickleball Partnership
Sponsorship Opportunity

Premier Naming Rights, Team Branding, and Hospitality Assets
at Utah's Flagship Pickleball Facility

Contact

Utah Pickleball Center Partnership Team

March 2026
The Facility

World's Premier Pickleball Destination

The Utah Pickleball Center represents a $35 million investment in creating the most advanced and comprehensive pickleball facility in the world — 47 courts, championship stadium, luxury amenities, and the home of the Utah Black Diamonds MLP team.

47
Professional Courts
2,000+
Stadium Seating
250K+
Annual Visitors
$35M
Total Investment
Utah Black Diamonds Home Venue
Official home of Major League Pickleball's Utah franchise, bringing national broadcast exposure and championship-level competition to Utah.
SunWest Bank Utah Pickleball Center - Branded Facility
Branding Visualization
Naming Rights Active
The Opportunity
Position SunWest Bank at the center of America's fastest-growing sport

Pickleball is exploding in Utah and nationwide. Partner with the world's premier pickleball facility and connect with an affluent, engaged audience that values community investment and excellence.

4.8M
Americans Playing Pickleball in 2023
Growing 85% annually — fastest-growing sport in America
36.5M
Projected players by 2030
$2.8B
Industry economic impact
$75K+
Average household income of pickleball players
World-Class Facility
Utah's premier pickleball destination

A $35 million investment creating the most comprehensive pickleball facility in the western United States, featuring championship-level courts, hospitality suites, and year-round programming.

Facility Features

  • 32 Premium Courts — Professional-grade surfaces for tournaments and recreational play
  • Championship Center Court — Stadium seating for 2,000+ spectators during major events
  • Corporate Hospitality Suites — Luxury boxes with premium catering and entertainment areas
  • Training & Fitness Center — Professional coaching facilities and performance training
  • Event & Conference Spaces — Multi-purpose rooms for corporate events and community gatherings
  • Pro Shop & Retail — Comprehensive equipment and merchandise center
  • Restaurant & Bar — Full-service dining with views of championship courts
  • Youth Academy — Dedicated programming for junior players and development
250K+
Annual visitors projected
52
Weeks of programming annually
12
Major tournaments per year

World-Class Amenities & Facilities

SunWest Bank Utah Pickleball Center with Professional Landscaping

SunWest Bank Utah Pickleball Center

Modern architecture with professional landscaping, prominent exterior signage opportunities, and freeway visibility for maximum brand exposure.

$2.8M
Total Investment
47
Courts
2,000+
Stadium Seats
15x+
ROI by 2030
Grand Lobby Atrium with Dramatic Architecture

Grand Lobby & Atrium

Dramatic interior architecture with premium branding opportunities

Premium Fitness Center with Professional Equipment

Premium Fitness Center

Professional-grade equipment with panoramic views and state-of-the-art facilities

Modern Facility Front Entrance

Modern Architecture

Stunning contemporary design with premium branding opportunities

Premium Fitness and Wellness Area

Wellness & Training Center

Professional-grade fitness facilities with panoramic views

Luxury Recovery Pool and Spa

Recovery & Spa Center

Luxury recovery pools and therapeutic wellness amenities

Executive Wellness Lounge

Executive Lounge

Premium hospitality areas for corporate entertainment

Premium Locker Room Facilities

Luxury Locker Rooms

Premium changing facilities with marble finishes and high-end amenities

Premium Fitness Center with Professional Equipment

Premium Fitness Center

Professional-grade equipment with panoramic views and premium amenities

Luxury Interior Lounge with Fireplace

Luxury Hospitality Lounge

Premium interior spaces with fireplaces and high-end finishes for VIP entertainment

Utah Pickleball Center Aerial View

47-Court Complex Overview

Aerial view of the world's largest dedicated pickleball facility

Championship Arena with 2000+ Seating Capacity

Championship Court Experience

State-of-the-art championship arena with stadium seating for 2,000+ spectators. SunWest Bank branding will be prominently displayed throughout the arena during all major tournaments, MLP broadcasts, and championship events.

2,000+
Stadium Seats
50M+
TV Impressions
24x
ROI by 2030
Target Audience
Reach Utah's most affluent and engaged community

Pickleball players represent an ideal demographic for SunWest Bank — high income, community-focused, and actively seeking financial services for their active lifestyles.

Player Demographics

  • Average Age: 47 years — Prime earning and investment years
  • Average Income: $78,500 — 40% higher than national average
  • Education: 67% college graduates — Professional and business leaders
  • Home Ownership: 82% — Active real estate market participants
  • Investment Activity: 73% — Retirement planning and wealth management focus
  • Small Business: 34% — Entrepreneurs and business owners

Utah Market Advantages

  • Fastest-growing state economy — High disposable income and business growth
  • Tech corridor proximity — Silicon Slopes executives and entrepreneurs
  • Active lifestyle culture — Outdoor recreation and fitness-focused community
  • Family-oriented values — Multi-generational activities and youth development
  • Community investment mindset — Supporting local businesses and institutions
Cornerstone Partnership
SunWest Bank Utah Pickleball Center

Become the foundational partner of Utah's premier pickleball destination with exclusive facility naming rights and comprehensive branding opportunities.

FACILITY NAMING RIGHTS

SunWest Bank Utah Pickleball Center

$400K
2027
$700K
2028
$800K
2029
$900K
2030

🏢 Facility Naming Rights

  • Exclusive naming rights: SunWest Bank Utah Pickleball Center
  • Prominent exterior and interior signage (freeway visible)
  • Widespread media recognition (broadcasts, apps, maps, press, PPA Tour)
  • Courtside ads, LED/video boards, digital displays across all events

🏆 Utah Black Diamonds Partnership

  • Team sleeve logo on Utah Black Diamonds jerseys
  • Digital & media sponsorship across team properties
  • Presenting sponsor status (website, social media, email features)

🎫 Premium Hospitality Package

  • 1 Branded Box Suite (available for all events)
  • 1 Courtside Suite (seats 12) for all events
  • 25 Courtside Tickets to all events (matches, tournaments, etc.)
  • Dedicated company booth for activations and branding

🎯 Exclusive Activations

  • On-court and in-venue promotions (fan interactions, giveaways, demo zones)
  • Player meet-and-greets and skill challenges tied to SunWest Bank
  • 1 Annual Company Tournament (fully run by the facility)
  • 2 Annual Company Clinics (tailored instructional sessions)

💰 Escalating Investment Structure

Investment grows with the facility, team, league (MLP), and pickleball's popularity in Utah — positioning SunWest Bank as the cornerstone brand in one of the sport's premier dedicated venues.

TOTAL 4-YEAR INVESTMENT
$2.8M
Complete facility naming rights package
PROJECTED ROI BY 2030
15x+
Based on equivalent advertising value
Partnership in Action
SunWest Bank branding integrated across all touchpoints

See how the SunWest Bank partnership comes to life through facility naming rights and team sponsorship integration.

SunWest Bank Utah Pickleball Center - Branded Facility

"Presented by SunWest Bank"

Prominent exterior signage with freeway visibility ensures maximum brand exposure for every visitor and event.

Utah Black Diamonds Player in SunWest Bank Apparel

Utah Black Diamonds Partnership

SunWest Bank logo prominently featured on team apparel and visible during all MLP broadcasts and tournaments.

Full Utah Black Diamonds Team in SunWest Bank Gear

Complete Team Integration

Entire Utah Black Diamonds roster showcases SunWest Bank branding at every match and public appearance.

Utah Pickleball Club Black Diamonds

Utah Black Diamonds Partnership

Official Major League Pickleball team integration with national broadcast exposure

BD Logo
Team Apparel
Logo placement on all team gear
Black Diamonds Full
MLP Broadcasts
National television exposure
BD Logo
Digital Media
Social and streaming integration

Complete Brand Integration Package

🏢 Facility Branding

  • Exterior signage with freeway visibility
  • Interior branding throughout facility
  • "Presented by SunWest Bank" designation
  • Digital displays and LED boards

👕 Team Integration

  • Logo placement on team apparel
  • MLP broadcast exposure
  • Tournament visibility
  • Social media integration

📺 Media Coverage

  • National television broadcasts
  • Streaming platform coverage
  • Digital content integration
  • Press and media mentions
Return on Investment
Multi-year growth strategy with escalating returns

Investment structure designed to maximize ROI as the facility opens, the Utah Black Diamonds establish market presence, and pickleball's popularity continues explosive growth.

50M+
Annual Brand Impressions by 2030
Facility naming rights, MLP broadcasts, PPA Tour events, and digital platforms combined

Facility Naming Rights ROI Projections

  • 2027 Naming Rights Value: $6M+ — 15x return on $400K investment (facility branding establishment)
  • 2028 Naming Rights Value: $12M+ — 17x return on $700K investment (full operations + MLP exposure)
  • 2029 Naming Rights Value: $16M+ — 20x return on $800K investment (championship tournaments + national media)
  • 2030 Naming Rights Value: $22M+ — 24x return on $900K investment (market dominance + premium events)
  • MLP Broadcast Exposure: $8M+ value — "SunWest Bank Utah Pickleball Center" mentioned in every broadcast
  • Freeway Visibility: $3M+ annual value — Prominent exterior signage with high-traffic exposure
  • Digital & Media Integration: $4M+ value — Facility name across maps, apps, press, PPA Tour ecosystem

Strategic Advantages

  • Market Leadership — First major bank to partner with premier pickleball facility
  • Demographic Alignment — Direct access to high-value banking prospects
  • Community Investment — Supporting Utah's recreational and economic development
  • Corporate Differentiation — Unique client entertainment and networking opportunities
  • Employee Engagement — Team building and wellness programming options
  • Long-term Partnership — Growing sport with expanding audience reach
Partnership Timeline
Multi-year growth strategy with escalating investment

Partnership timeline aligned with facility development, Utah Black Diamonds establishment, and MLP league growth.

2027

Naming Rights Launch - $400K

"SunWest Bank Utah Pickleball Center" debuts with facility soft opening. Establish naming rights presence, exterior signage installation, and initial Utah Black Diamonds partnership activation.

Foundation Year: Facility naming rights establishment and brand introduction
2028

Full Operations Excellence - $700K

Complete facility opening with all 47 courts operational. "SunWest Bank Utah Pickleball Center" featured in every MLP broadcast and PPA Tour event with maximum signage visibility.

Growth Year: National naming rights exposure and championship tournament hosting
2029

Market Dominance - $800K

Established as the premier pickleball destination worldwide. "SunWest Bank Utah Pickleball Center" becomes synonymous with championship pickleball, featured across all major media platforms.

Expansion Year: Market leadership and premium championship events
2030

Championship Legacy - $900K

World's most recognized pickleball facility with Utah Black Diamonds as championship contenders. "SunWest Bank Utah Pickleball Center" achieves maximum brand recognition and community impact.

Peak Year: Championship success and legacy brand establishment
Q4 2026

Youth Academy Launch

Community development programming featuring SunWest Bank financial literacy education. Build long-term brand loyalty with next generation.

Community impact: Educational partnership opportunities
Q1 2027

Corporate League Season

Business-to-business networking through corporate pickleball leagues. Direct access to Utah's business community and decision makers.

B2B networking: 200+ Utah companies participating

Partner with Utah's Premier Pickleball Destination

Join the Utah Pickleball Center as a founding sponsor and connect SunWest Bank with Utah's most engaged and affluent community.

Schedule Partnership Discussion

Limited founding sponsorship opportunities available