The Challenge

Agile Counseling is a therapy practice in Sandy, Utah run by Candice Gonzalez, LCSW — a licensed clinical social worker with 22 years of experience. She serves individuals, children, and families across the Salt Lake Valley.

The existing website had just 4 pages: home, about, contact, and resources. While the content was professional, the site was missing critical SEO infrastructure to capture local search traffic.

People searching for "therapist in Draper" or "child counselor South Jordan" would never find her — even though she actively serves those communities.

Before & After

Visual Comparison

Before

Generic homepage, no local targeting

After — City Page

"Therapist in Draper, Utah" targeting

After — Service Page

"Anxiety Therapy in Sandy, Utah"

After — Local SEO

FAQs, schema, insurance, CTAs

City Landing Pages

Each city page is optimized to rank for searches like "therapist in [City]" and "counseling [City] Utah." Every page includes:

• City-specific meta titles and descriptions
• Local landmarks and neighborhood references
• Drive time and accessibility information
• LocalBusiness schema markup
• City-relevant FAQs

Service Pages

Dedicated pages for each core service allow the site to rank for specific treatment searches like "anxiety therapy Sandy UT" or "child therapist near me."

Blog & Content Marketing

We launched a blog section with expert mental health content to establish authority and capture informational searches. The first article — "5 Practical Coping Strategies for Anxiety" — provides genuine value while naturally funneling readers toward booking.

Technical SEO

Delivery Timeline