EDGE Energy: Selling Texas Energy Independence

The Challenge

EDGE Energy needed a website that could explain a complex product — residential microgrids with 80kWh battery storage — in simple terms that Texas homeowners would understand and trust.

The Texas energy market is unique. After the 2021 grid failures left millions without power, homeowners are actively seeking alternatives. But "microgrid" and "battery backup" sound expensive and complicated. EDGE needed messaging that cut through the technical jargon and spoke to real pain points.

The Strategy

We built the entire site around one concept: energy independence. Not solar panels. Not batteries. Not microgrids. Independence.

Every section addresses a specific fear or frustration Texas homeowners have:

• Grid failures — "When the grid fails, your EDGE system automatically takes over"
• Rising costs — "Lock in your energy cost for 30 years"
• No control — "Your own personal power plant"

Key Features

The site was built with conversion in mind from day one:

• Stats bar above the fold — 80kWh storage, $0.12/kWh fixed rate, 30-year guarantee, $0 upfront
• Problem-solution narrative — Acknowledge pain before presenting the fix
• Simple 4-step process — Free Analysis → Custom Design → Install → Freedom
• Trust builders — No credit check, 20-year guarantee, Made in USA, 24/7 monitoring
• Local testimonials — Real names, real Texas cities

Technical Details

We built the site with 11ty (Eleventy) for maximum performance and zero monthly hosting costs:

• 14 pages including dedicated solution pages and service areas
• 100/100 PageSpeed — static HTML, optimized images, no bloat
• SEO-optimized — Schema markup, meta tags, sitemap
• Mobile-first — Responsive design that works on any device
• Fast deploys — Git push to production in seconds

The Result

A professional, conversion-focused website that positions EDGE as the obvious choice for Texas homeowners ready to take control of their energy future. Clear messaging, strong CTAs, and zero monthly overhead.