How We Positioned D One Builders to Capture 3,000+ Monthly Searches

Kyle Dickson has been building custom homes and doing high-end remodels in the South Bay for over 17 years. His reputation? Impeccable. 50+ five-star Google reviews. BBB A+ rated. Referrals are his bread and butter.

But when someone in San Jose searched "general contractor near me" or "kitchen remodel Gilroy"? Kyle was nowhere to be found.

His old website was a single page. No service pages. No location targeting. No blog. Google had nothing to index — so Google showed nothing.

We changed that.

The Problem: Invisible Where It Matters

D One Builders serves Gilroy, Morgan Hill, San Jose, Hollister, San Martin, and San Benito County. That's a massive service area with hundreds of thousands of potential customers.

But the old site had:

• One page (the homepage)
• No individual service pages
• No location-specific content
• No project portfolio with detail pages
• No sitemap submitted to Google

When someone searched "bathroom remodel Morgan Hill" or "custom home builder San Jose" — Kyle was competing with his hands tied behind his back.

The Strategy: One Page Per Intent

Every search query is an intent. "Kitchen remodel Gilroy" is different from "home addition San Jose" — even if the same contractor can do both.

We built a page for every combination that matters:

Each page is optimized for its specific keyword, with unique content, local references, and clear calls to action. This isn't keyword stuffing — it's matching real search intent with real expertise.

The Organic Opportunity

Here's what D One Builders is now positioned to capture:

Total addressable search volume: 3,000+ monthly searches

These aren't vanity metrics. These are people actively looking for a contractor to hire — right now, in the cities Kyle already serves.

What We Built

Beyond the page structure, we implemented:

• Project portfolio — Individual pages for major projects (Apple HQ renovation, San Jose whole-home remodel) with photos and details
• Schema markup — LocalBusiness structured data so Google understands exactly what D One does and where
• XML sitemap — All 20+ pages submitted to Google Search Console for faster indexing
• Internal linking — Strategic links between service and location pages to build topical authority
• Mobile-first design — Fast, responsive, works perfectly on phones (where most local searches happen)
• Custom phone numbers — Dedicated lines for Kyle (CEO) and his office manager, both integrated into a custom CRM where they can respond to leads instantly via text or call
• CRM integration — Every lead, every conversation, every follow-up tracked in one place — no more sticky notes or missed callbacks

The Math That Matters

Let's be conservative. Say the new site captures just 5% of that 3,000+ monthly search volume. That's 150 website visitors per month from organic search alone.

If 3% of those visitors request a quote, that's 4-5 new leads per month.

For a contractor where a single kitchen remodel is $50K-150K? One new client per month from organic search is a game-changer.

And unlike paid ads, organic traffic compounds. The site gets stronger over time as Google recognizes the expertise and authority. Six months from now, twelve months from now — the traffic keeps growing without additional spend.

The Takeaway

D One Builders had the reputation. The reviews. The skill. What they didn't have was visibility where modern customers are looking.

We didn't change their business — we just made sure Google could see what was already true: that Kyle Dickson is one of the best contractors in the South Bay.

Now when someone searches, they'll find him.

See the website: donebuilders.com